Mobile app market is huge and the competition is even bigger with millions of apps already exist and thousands added every year getting your app popular is not an easy task.
Today I learned about a trick that would make your app popular better than you could ever imagine, especially if you took the time and spent to make your app happen.
The main elements of a successful mobile app consist of the following
- The concept or the idea behind your app.
- Functionality, what does your app do and why people need it.
- Build quality and design.
- Marketing through advertising and social media.
- Your targeting market.
The concept
Your application can look good and feel good to the touch and click but lacks a concept, there might be other applications out there that share the same concept and look way better, your concept must be unique even in a one little feature, I wouldn’t want an alarm clock app it’s pre-installed, but an alarm clock that records sleep patterns and plays radio in the morning is something that I would install.
The functionality
The functionality of your application or the useful information it provides is very important, there are many applications that just don’t work as the users wants, functionality must follow the trend and respect user needs, for example an application that displays soccer results but lacks options, who would install that if there are better apps.
Build quality
A poorly designed app rarely get any attention unless it’s something where looks don’t matter, but I still suggest a good quality of the design and user interface, simplicity of the modern app eco system is not hard at all, especially that many apps now follow the lead of Google material design such as hangouts, or follow Apple simple interface such as Facebook messenger, fancy graphics are gone with the 80s, bold text, readable text, typography and quality of pictures and icons is the magic of the modern design, I would use an app that looks better if 2 of them existed.
Marketing through advertising and social media
You gain so much attention from users by advertising, the more you pay the more people are going to download your applications, but also the more that will just uninstall it later, why? Because advertising is not everything, you can’t advertise a poor application and expect people to keep it, that’s why most applications die fast and cause a tragic loss to the people behind it, marketing in social media and sharing is great as well, but people won’t share something they don’t like.
Target market
Most of the apps target the world, unless it has a specific feature that is available in one region of the world, both targets might fail over time as it’s really hard to keep a user base, people always need something new and evolving, but there is something you are missing out, China.
Publishing your app on the mobile stores is not enough, paying for advertisement is good but you are still limited to the budget, why not cut the advertising down and migrate your application to China users instead, having a multi-language application is good, but Chinese is the most important, let’s be honest, China holds the position for the most productive country, top world population and cool culture, it will open up a new world to your applications and you will build a user base you wouldn’t build elsewhere, the rest of the world will follow, don’t you wonder why most of the cool applications start in China, for example the social giants Wechat, QQ, Baidu, Alibaba just to name a few.
By migrating your application to China you are providing China with a newborn app that they will adopt with love, they will help you evolve and respond to you with reports, China has a huge app market and most of the users already experienced and tested many applications before.
Luckily, migrating to China have not been so easier before, with the help of APP TUTTi you can do it fast and professional, if it’s for you or for your client, APP TUTTi is the first and only self-service portal with all necessary resource you need for your app to be compatible with China market, there is a good support team also waiting to help you located in Singapore with good English for easy communication and support, they will guide you through the submission and publishing process with the help of the operation teams in Shenzhen and Beijing.
