If a well-made game is like a tasty cake, then a successful marketing for a game would be a tasty cake with good presentation. After all the caffeine, overnight work, deadline fighting. Your game has finally completed. At this moment you would like to show your magnificent work to the whole world. So you heard China is the most lucrative market? Crossy Road is winning big in China? but how?
The mobile app market in China is very bizarre when it comes to app marketing. Do you know what is the most popular ad network in China? What do the Chinese comrades use when Facebook, Twitter and Instagram are banned?
Here they are…
1. Choice of Chinese Ad Networks
Chinese advertisers and publishers are not familiar with western ad networks, so western ad networks (e.g. Google Adwords, Chartboost, and Tapjoy) are ineffective in China. The largest mobile ad networks in China are hosted by Tencent, Sina and Baidu, the owners of WeChat (China’s Facebook) and Weibo (China’s Twitter) and Baidu (China’s Google) respectively. These giant companies have monopolized the ad traffic in China, so you have to buy ads from them.
2. Social Media Sharing on WeChat & Weibo
Implementing both incentive social share and non-incentive social share in your app is essential in China. There won’t be any organic growth if the app does not connect to any social network because there’s no easy channel to get the words around. You have to integrate your apps with Tencent WeChat (China’s Facebook) and Sina Weibo (China’s Twitter) because Facebook and Twitter are prohibited in China.
3. Sponsored Tweets in WeChat & Weibo
Chinese marketers have a habit of advertising their apps through sponsored tweets of Chinese celebrities or interest groups, aka Key Opinion Leaders, on WeChat (China’s Facebook) and Weibo (China’s Twitter). Imagine David Beckham posting a football manager game on his twitter. This is one of the most effective ways to get quality installs due to the loyalty of the fans.
4. Social Media Growth Hacks in the Chinese Ways
Social media marketing on WeChat and Weibo has become the core component of any mobile marketing plans in China. However, doing social media marketing in China is actually very different from the other parts of the world.
Well, If you don’t understand how to use Chinese social media, you can find a partner like APPTUTTi.
You may also be interested in: Register Once, Unlimited App Uploads
