Q3 Chinese mobile gaming revenue amounted to 14.63 billion

Posted by: Caring
Category: Blog

Gamma data released July to September 2015 the mobile gaming industry report >> The report shows that from July to September 2015, China mobile game market the actual sales revenue reached 14.63 billion yuan, growth of 27.5%. Chinese iOS platform market reality sales revenue of about 5.22 billion, growth of 49.6%. The actual sales China Android platform game market is about 7.91 billion yuan, growth of 13.0%. 015 from July to September, China Mobile R & D market, the share of the top ten companies and approximately 80.8% of.

In the third quarter, had entered the iOS before selling the new tour standings are 28, 50, the former third-quarter earnings of 50 new tour standings, 17 models, 17 new tour revenues accounted for 32.3% of income before the list of 50 .iOS selling new tour standings before 50, the number of role-playing games accounted for 57.1 percent in first place, followed by card games, accounting for 28.6%. From the type of view, the third quarter, the general emphasis on new tour degree, role-playing and card class is still the main type of the new tour, in which role-playing game has 5 of MMORPG, 6 paragraph ARPG, 2 paragraph card RPG(http://www( News http://www.like-news.us/).like-news.us/). Action new tour of nine, also accounted for relatively Large segments of the market.

Chinese mobile game market

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The actual sales revenue of China Mobile market revenue mainly consists iOS platform, Android platform and Windows Phone platform revenue income. 2015 from July to September, China Mobile game market the actual sales revenue reached 14.63 billion yuan, growth of 27.5%.

Chinese iOS platform game market

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July to September 2015, the actual sales income Chinese iOS platform market is about 5.22 billion, growth of 49.6%.

China Android platform game market

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July to September 2015, the actual sales revenue China Android platform game market is about 7.91 billion yuan, growth of 13.0%.

Chinese mobile gaming subscribers

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July to September 2015, Chinese mobile gaming market size of about 374 million people users, growth of 3.0%.

Chinese mobile gaming product revenue monitoring

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In the July to September 2015, according to CNG income projections, total revenue of the top ten Chinese mobile gaming products (including iOS / Android / jailbreak, excluding the overseas market revenue of about 6.57 billion yuan, accounting for 44.9 percent of total market revenue on the figure by revenue from more to less aligned status before ten products.

Chinese mobile game companies and game development income monitoring

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July to September 2015, China Mobile R & D market, the share of the top ten companies and approximately 80.8 percent of them, the top three were accounted for 25.2% Tencent games, Netease game accounted for 20.8%, palm interested in science and technology accounting for 9.3%.

Chinese mobile game market from July to September on the new line of products case

Revenue in the second quarter top ten list no new products appear, there are three on the list in the third quarter, and the overall good performance of the new tour, the number has a certain degree of improvement on income.

Chinese mobile game market from July to September the new on-line monitoring of product revenue

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In the third quarter, had entered the iOS before selling the new tour standings are 28, 50, the former third-quarter earnings of 50 new tour standings, 17 models, 17 new tour revenues accounted for 32.3% of income before the list of 50 .

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Chinese mobile game market from July to September the new on-line monitoring of product types

In the third quarter, had entered the iOS best-selling new tour standings before 50, the number of role-playing games accounted for 57.1 percent in first place, followed by card games, accounting for 28.6%.

Analysis of Chinese mobile gaming market from July to September on the new line of products Status

From the type of view, the third quarter, the general emphasis of the new tour, role-playing and card class is still the main type of the new tour, in which role-playing game has 5 of MMORPG, 6 paragraph ARPG, 2 paragraph card RPG . Action new tour of nine, also accounted for a larger market segments.

From the revenue point of view, the best-selling iOS before entering the new tour standings ranked 50 in the final standings of the third quarter revenue accounted for 60.7% of the new tour, 35.7% of the new tour 30 before entering the income list, and severe as the main profit point of the game, Mild game is weak in the third quarter casual new tour only (1), situated outside the 50 income list.

Gaming class mobile game in the third quarter of the new tour of the more prominent, action athletic battle >> << Kowloon and MOBA gaming class << >> Both referendum over God’s new tour by Tencent, revenues were 20 ranking Within the mobile gaming is becoming a hot emerging mobile gaming market. In addition, real-Battle has become the focus of mobile game users, the monitor, there are five new tour with the ‘even’ tag, show users real-time operation sense of needs, and these needs will guide the future development of mobile games.

Chinese mobile gaming product user fee rate monitoring

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July to September 2015, Android and iOS systems in all types of mobile game users pay rate monitoring state is shown, in which chess, role-playing high class mobile games pay rate.

China mobile games monthly activity monitoring

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July to September 2015, Android and iOS systems in all types of mobile games monthly activity monitoring state is shown, in which, leisure, action, simulation class higher monthly mobile game activity.

Seven mobile gaming product user retention rate monitoring

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July to September 2015, Android and iOS systems in all types of mobile gaming product user retention rate monitoring state is shown in seven days, which, chess, puzzle mobile games outstanding performance.

Long monitoring the mobile game users average game

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2015 July to September, the Android and iOS systems to monitor the situation in the long average game all types of mobile games is shown, in which the maximum length of time card class, chess, strategy games category average mobile game users.

Analysis of Chinese Mobile Games Product Status

From each game type segment operating situation, action, role-playing games have a higher pay rate, and an average game length is longer, but lower retention seven days. As the mobile gaming market revenue accounted for the largest two types of games, high pay rate while maintaining stable, user retention is an important point to enhance revenue, game companies should be in the user stickiness of such games give more consideration to enhance the user retention rate is also driven by user Pay rate growth.

Higher intelligence leisure games activity, and there is a high user retention rate, but lower pay rate is still short board, which is the game itself, the characteristics of the relevant type, but these mild game if sufficiently broad user groups then still be able to obtain a relatively high income, such as Le >> << happy Diminshing earnings for several quarters into the top ten.

Chess game the highest average duration and charge rate, activity, seven retention rates than other types of games, showing the chess game with high user stickiness, and then have more room for profit.

From the perspective of the platform, iOS platform in addition to the active month is lower than the Android platform, but in the pay rate, retention rate of seven and the average length of time on the game were higher than the Android platform, iOS platform profitability and ability to attract users is still strong However, Android Market users a large scale, with the continuous iteration of Android phones, the hardware level upgrade, the market still there is a big potential for growth.

 

You may also be interested in: IDC report: Android will have 83% of global mobile market share by 2019

 

 

Author: Caring