The revenue of China mobile game reached 12.41 billion Yuan and kept its growth of over 10% in Q3 2015. iResearch believes that there were three contributors. Firstly, students can spend more time playing mobile games during summer vacation. Secondly, following the role-playing game (RPG) and action games, more heavy games such as first-person shooting game and multiplayer online battle arena (MOBA) extended to mobile. Although their ARPU was relatively low, these games tended to have a longer lifespan. What’s more, IP pan-entertainment became deeper. The cooperation among game, comic and film attracted more fans of the same IP products and thus gave rise to fans effect, which contributed to the game revenue rise.
Data from game tracker, a mobile game player behavior measurement product launched by iResearch, indicates that more heavy mobile online games appeared in Q3. The card games, which were very popular in the mobile game market at one time, were replaced by role-playing games with more playing methods. Meanwhile, the number and share of such mobile games as action game, shooting and MOBA increased as well. and their gamer loyalty and lifespan were raised by games events held frequently, and with increasing investment in mobile games, these games will expand to competitions, clans, live shows and other related fields.
