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Chinese mobile games market become the most valuable in the world

Posted by: Caring
Category: Blog

Newzoo and TalkingData report pegs annual revenue for 2015 at $7.1 billion, rising to $10 billion this year

The Chinese mobile games market passed $7 billion in revenue in 2015, according to a new report from Newzoo and TalkingData, making it the largest in the world.

The $7.1 billion generated in 2015 is a big increase over the prior year when Chinese mobile revenue only reached $4.5 billion. That’s a year-on-year growth rate of 57 percent, but that pace won’t be maintained in the near future. Newzoo and TalkingData expect revenue to reach $10 billion this year, and $13.9 billion in 2019. Over that period, mobile games will gain a larger share of the overall games market in China, growing from 33 percent last year to 48 percent in 2019.

chinese games industry

That growth was mirrored in the audience data, with total MAUs of mobile games increasing by 80.4 percent on Android and 21.7 percent on iOS between Q4 of 2014 and Q4 of 2015. The number of active mobile game devices topping 1 billion in Q4 of 2015, up from 800 million in the same quarter of the prior year.

But that growth rate is also slowing down. Though the number of active mobile game devices increased 25 percent in the year leading up to Q4 2015, the quarter-over-quarter rate (i.e. versus Q3 2015) dropped to just 4.8 percent. Newzoo and TalkingData noted the difficulties this trend will create for companies seeking to acquire new users.

growth rate

At the end of 2015, there were more than 16,500 mobile games across the many Chinese app stores, with more than 50 percent falling into the “casual” and “card” genres. This was reflected by the genres that saw the newest launches last year, with “RPG” and “strategy” games representing half of the total, and “casual” and “card” representing only 30 percent.

mobile games

 

Author: Caring