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4 Simple Steps to Launch Your Game in China in 2021

Posted by: APPTUTTi
Category: Blog

Picture this: 

You’ve been carefully developing your game for a while and it’s finally time to release it out into the world for everyone to enjoy. You’ve even set your eyes on releasing it in the largest mobile market in the world - China... That is, until you found out that there are substantial barriers preventing you from doing so… or do they? 

Language and communication barriers, localization issues regarding social media platforms and payment tools, a fragmented market structure and legal concerns including intellectual property protection and ISBN approval are what seem to be keeping you away from your dreams.

APPTUTTi knows the struggles and hassles that independent game devs face when it comes to publishing in China. That’s why we developed a simple and intuitive one-stop solution that has helped people just like you break into the largest mobile market in the world for over 5 years. We are the best online portal available that can help you launch your project in China. With industry-approved SDKs and strong partnerships with top stores in China, we are your bridge to over 1 billion mobile users - that’s ⅓ of the global market.

So what exactly is this one-stop solution that we have developed? 

Good question! It’s called RSPP: Register, Submit, Plug and Publish.

Let’s break it down. 

Step 1: Register Through the Portal

Registration only takes a few minutes in which you provide basic details about yourself or your company. These include contact details, as well as bank details for monetization purposes. You may also choose to register through your Facebook, Twitter, Unity ID, Google or LinkedIn account. Once registered, you will be able to submit your games and access all the SDK resources needed to localize your submissions.

Watch the Portal Registration Tutorial

Step 2: Submit Your Games

This step is critical! If you only register but never submit an app, there will be nothing to publish. That is not what you are here for! Fortunately, this step is as straightforward as the first and can be completed within 30 minutes. Simply click on the large ‘SUBMIT’ button at the top of the portal to begin the process. 

But don’t worry if you don’t! You’ll just need to enter some basic information about your game and select your preferred monetization model. 

Quick hack: Select ad monetization for faster publishing. 

Finally, upload your latest APK for review.

Note: By including various screenshots, banners and graphics for illustration purposes, we can help you promote your app in the local app stores when it's ready to be published so don’t hesitate to upload as much as you want!

Game Submission Tutorial Part 1

During the submission process, you may be unable to fill in the fields requesting the Chinese versions of your game’s name and descriptions. Don’t worry! As part of APPTUTTi’s one-stop service, we can provide you with a free and professional translation service for your first 1,000 words. That’s enough to cover your game’s name and descriptions! Simply send us an English language pack through the partner portal and we will return a Chinese version to you within 48 hours.

Game Submission Tutorial Part 2

Step 3: Plug in our SuperSDK

To plug simply means to integrate your game with tools and features that meet market standards in China and expectations of local users. Overseas in-app advertisements and social media logins are blocked in China which means that the integration of local advertising and login tools is one of the most important steps you need to take to ensure that your game is properly localized, monetized and able to be enjoyed by players in China.

Our range of industry-approved SuperSDK packages support Android, Unity and Cocos platforms and come with easy to follow guides and tutorials, meaning that you are only a few clicks, codes and interfaces away from unlocking banner, video and interstitial ads, data mining tools and local social networking features.

View our SDK Integration Tutorial

Step 4: Publish!

Once your game has successfully been integrated, we’ll publish it in China and you’ll be able to monitor its performance in real-time through the portal and TUTTi Viewer, our dedicated mobile app. Performance statistics are grouped into user data, stores, geography, devices, adverts and transactions. 

As a bonus, all of our partners are eligible to have their games published exclusively on TUTTi Club, a platform and forum that we have developed to connect local gaming fans with the most exciting overseas mobile creations.

Finally, the monetization page lets you keep track of the advertising revenue your game has collected and withdraw funds!

Welcome to China!

View Performance Stats and Monetization Tutorial

APPTUTTi believes that every developer, big or small, should have equal access to the world’s largest mobile market. These 4 steps give you the most efficient way to publish your apps and games in China and you won’t have to worry about any barriers anymore!


Author: APPTUTTi